Event Signage Tips & Advice
Events provide your business with a perfect opportunity to use signage effectively to promote both the event and your brand as a whole. Whether you need banners or posters to boost event awareness, directional signage for the event itself, or a complete signage solution for the whole event, ProCloud Signage is your one-stop shop for
The Role of Images in Graphic Design, Marketing & Advertising Campaigns
Graphic design without a key message is worthless. There is no point in presenting work of a meaningless message. Graphic design for the purposes of business marketing, information design, educational and entertainment markets are the most typical clients for a graphic designer. Many companies employ a design services agency with the sole intention of advertising
- Published in Design, Graphic Design, News
How to Create Effective Billboard Signage Design & Advertising
Billboards signage has been around for over a century, in Australia, billboard advertising is still an important, and efficient way to reach audiences. However, if you are going to invest your money in a huge billboards advert, you want to make sure it’ll be a success. How do you ensure your billboard signage is eye-catching
Wayfinding Signage Design
This article is an introduction to wayfinding signage design and how wayfinding works. You will learn about wayfinding, signage design and typography to create a clear and concise wayfinding system that applies the built environment. The need for people to navigate from one place to another is a basic human activity and a fundamental part
Choosing a Colour Scheme for Your Custom Designed Logo
At ProCloud Signage we believe that a basic understanding of colour psychology is important to design an effective custom designed logo. The human mind is highly receptive to visual stimuli, and colours are one of the main defining factors in that response. On both a conscious and subconscious level; different colours convey different meanings, not
- Published in Branding, Design, Graphic Design
7 Popular Fonts Used In Professional Graphic Design
Although there have been many other most used font posts, most of them outline fonts used by the ‘not-so-well-trained’ designer. In this article, we want to outline the fonts that are often used by the more ‘professional’ of designers. The List of Commercial Graphic Design Fonts 1. Helvetica Without a doubt, Helvetica is the
- Published in Design, Graphic Design
Colour Contrast for Signage
This article is an introduction to signage colour and contrast. You will read about the contrast ratio for displaying text on a coloured background for signs. The article will explore the meaning of colour and how to differentiate colour in information layers. The contrast between the foreground and background is one of the most critical
- Published in Corporate Signage, Design
Typography for Signage
Signage constitutes a small but highly-visible class of typographic design. Sometimes referred to as environmental graphics, this type of signage includes: billboards banners trade show booths outdoor signage retail signage real estate signage window signage magnetic placards logos Selecting appropriate typefaces – and using them appropriately – is critical to the effectiveness of any signage