Not sure what goes into designing the best van signage? Here is some advice for you.
If you examined most vehicle wraps on the road today, you’d think the process of designing a simple, easy-to-read message is a complicated process to understand. It isn’t, once you know the basics of what it takes to create & install a good van wrap.
The characteristics of good van wrap design and vehicle advertising in general – those which use proper branding, and easy-to-read messaging – are all too rarely seen. This explains why many van wraps are failures from an advertising point of view, and this is a wasted opportunity for the businesses deploying them.
This can be primarily attributed to a lack of understanding about the actual medium itself. In years past, the prerequisites for signwriters was years of study and long apprenticeships. Today, mastering the signwriters craft is a little bit easier, since the primary barrier to entry is getting the cash to buy a large format digital printer. So, while the signage company may be brilliant at installing wraps, they may lack experience in actually designing a vehicle wrap.
We’ve compiled the following rules can help you better understand the basics of good wrap design and vehicle advertising. Whether you are a graphic designer hoping to improve your layouts, or a small business trying to gain extra market share, these tips will help you get the maximum impact, and return on investment from your vehicle wrap.
Begin With A Great Brand Experience
One reason that so many van wraps fail from a marketing perspective is that the business has a poor brand identity, primarily their logo. A brand should always be the primary message for a vehicle wrap; unless you have nationally recognised brand.
For small businesses trying to make a significant impact, the message must always be about the brand. Starting with a weak brand experience means you’ve failed before you’ve begun. We offer a logo design service to a client whom we think would benefit from it, because some companies who come to us with an existing brand often have an unsuitable one.
Limit Your Advertising Copy
There are up to 4 things a good van wrap needs: strong brand implementation, and perhaps tagline messaging, a web address, maybe a phone number. Bullet lists, which look more like shopping lists, have no place on a vehicle. This isn’t the yellow pages. Would you rather list ten things and have none remembered, or convey one to two memorable takeaways? If this van were a billboard, how much copy would be on it? Billboards have the same challenges as vehicle advertising. If you prioritise your copy, it will be more effective.
Design To Stand Out In The Jungle
This isn’t the part where many might say diamond plate, carbon fibre, tribal flames will make your van wrap stand out. Quite the contrary. By eliminating all those fills, noisy backgrounds, photos, bevels, and glows, you’ll be on your way to designing a wrap which stands out.
The vehicle wrap market is littered with visual pollution. When people see something with impact – something that we can see and remember. It can’t help but stand out among the visual clutter. That’s what is so ironic to me. People think our vehicle wrap designs are innovative merely because they are unlike what everyone else seems to be doing.
Simple & Obvious Is Great
If the anyone needs to work too hard to figure out the first brand messaging, the opportunity is lost. Vehicle signage as a medium isn’t the same as print design, where the viewer can stop, absorb the copy and then try and understand the message. Contemplate that one, a primary takeaway message you’re hoping to leave with the viewer. What is it?
Also, does the van wrap effectively communicate the message? Is it lost in any imagery? Distance legibility is, of course, another concern, since people have concise time to capture the signage, you must have your brand and message be understood and remembered.
Contact ProCloud Signage About All Your Vehicle Signage Needs
ProCloud Signage designs, prints & installs the best vehicle signage to businesses in Brisbane. Our vehicle wraps will enhance your brand’s image & promote your business wherever you travel.
Our team of designers & printers use the latest technology & best printing materials to create outstanding vehicle wraps for your vehicle. From a single car to a fleet of vehicles, we’ll create something to get your business noticed wherever you travel 24/ 7.