Your window signs should compel shoppers to come through the door to your business.
In a fast-paced, competitive environment, the perfect window sign is a must. Data shows that more than 35% of consumers discover a business by its signage.
Take the time to consider your window signs carefully. Your customers need to find you.
We have put together a list of the qualities needed for effective window signs.
1. Customer-centric
Your sign should speak to your customers’ needs directly.
Why does a customer need your product or service? Often times, people want your product because it solves some problem that they have. Speak directly to these problems in your window signs.
“Last minute gifts are what we do best” on the window to a pharmacy is one example. Perhaps “You forgot to pick up the milk, didn’t you?” on your grocery store window, works for the forgetful customer.
Personable signs are memorable and leave lasting impressions. If customers remember you, they are likely to return.
Your business exists to solve problems for people. Let your window signs offer solutions as well as brand recognition.
2. Short, simple, sweet
Keep it simple, is a mantra many businesses live by.
This is especially the case when it comes to window signs for businesses. Get your message across in as few words as possible and you will:
Attract new customers: People will spot you and remember you even if they don’t need your product or service straight away.Let people know who you are: Sometimes all it takes is a few short words and for people to know what you are about Take advantage of this in your signage.Leave a lasting impression with a simple statement: Short statements get people’s attention and are easier to recall.
3. Functional
A strategically placed window sign can add a layer of privacy to your business if required.
You can also use window signs, creatively to enhance the view of your store from the outside. How about graphics that line up with things behind your storefront? Maybe a window sign that flows into some feature of the business?
Window signs can do more than merely advertise the products or services you offer.
4. Fresh
Window signs can be temporary.
In fact, updating your window signs regularly can send a powerful message, and be used for keeping your brand fresh, as well as for specific campaigns for your business.
If you are in need of window signs in the Brisbane area, do not hesitate to contact ProCloud Marketing.
Contact ProCloud Signage about One-Way Vision Window Signage
ProCloud Signage designs, prints & installs the best one-way vision window signage to businesses in Brisbane.
Our team of designers & printers use the latest technology & best materials to create outstanding window signage for any type of business:- from factories, shops, offices, cafes, restaurants & many many more. We’ll create something that’ll get you noticed & make you stand out from the crowd.
Call 1300 722 659, Email info@Procloud.com.au
