What is a Mobile Optimised Website?
A mobile optimised website is a website that has been tweaked to provide visitors with user experience best suited for their mobile devices – smart phone & tablet.
Over the past few years user behavior has changed the way people access websites, on average 51% of website visitors access a website using a mobile device.
Business owners can tap into this opportunity by providing users with a fully mobile optimised website. This enables mobile device users to access their favourite websites while enjoying all the features the site provides.
The entire process of mobile optimisation factors several key website processes such as the website interface and design, structure, speed. Also, when optimising a website for mobile, it is important to also optimise for search engines too. Search Engine optimisation (SEO) is proven to drive more visitors to a website site daily, by ranking it high on search engine results pages (SERPs).
Are you looking to optimise your website for a mobile device? Here are top 5 advantages of optimising your website.
1. Enhanced User Experience
Some websites when opened on a mobile device, present the user with sub-standard experience. This simply means that that website doesn’t work effectively on a mobile device, thereby losing the entire mobile device user market.
However, when a website has been optimised for mobile device, you can get the attention of both regular desktop users & mobile device users. A mobile optimised website provides mobile device users with a wonderful experience, and at the same time remains perfect for desktop and laptop users. Why lose out on a large group of users when it can easily be avoided?
2. Increased Time on Site
As with all online activities today, time is the most important factor. As a website owner, you are presented with a very limited amount of time to turn a visitor to a potential customer. With mobile device users, this time is even further shortened because users are accessing sites on the go. By optimising your site for mobile, visitors can navigate easily through the site, thereby increasing greatly the chance of converting them to customers.
3. Faster Loading Speed
A regular website will load very slowly on a mobile device which can be very frustrating to users. Business owners lose a large amount of visitors this way, as no one wants to stay longer than necessary on a website. However, with a mobile optimised website, your site loads faster on mobile devices, thereby reaching many more visitors.
4. Advantage over Competitors
Recent studies have shown that 1 in 3 websites are not optimised for mobile in any way, shape or form. As a business owner, you can turn this to your advantage by ensuring you are a step ahead of your competitors by optimising your website for mobile. This is the best way to attract more visitors to your site.
5. Higher Search Engine Ranking
When your website is optimised for mobile it’ll rank higher in search engines such as Google, Yahoo, and Bing. Currently, these popular search engine gives great priority to mobile optimised websites on their Search Results Pages.
Contact Procloud Signage About Optimising Your Website for Mobile Devices
Procloud Signage offers the best quality mobile website optimisation to businesses in Brisbane.
Our highly creative developers will create outstanding website solutions that will make a good great impression and motivate prospective customers to engage with your business effectively on their mobile devices.
Call 1300 722 659, Email info@Procloud.com.au
