The Place for business signs in a Predominantly Digital World
Despite the fact that the internet offers small businesses the potential to reach a much larger market than the more traditional media print advertisements, as a small business, you cannot afford to ignore quality business signage.
Placing effective business signage both the inside & outside of your business premises, aids in creating a certain level of trust with customers and clients. With some exterior business signage, it can serve as an advert.
Regarding the current marketing mix, business signage may appear to lack some of the effect it once had, however, this is not strictly true. While marketing has undoubtedly increased to include digital channels such as TV & the internet; business signage is still an invaluable part of your overall marketing and branding efforts.
What to Consider when Creating Signage
1. Handling the design process
The overall effectiveness of your business signage will ultimately be tied to aesthetics. While things like implementation and placement do matter, it is pertinent that you start with the design process & do it properly. Specifically, there are a few items you need to pay close attention to.
- Choosing Colors
Numerous studies have shown that about 80 percent of the recognition of a trademark is due to its colour. For example, Coca-Cola is directly associated with red and white, McDonald’s with red and yellow, and so on… Colour matters, colours are very powerful, and the key to any successful signage is to strategically implement colours that engage and excite.
- Materials to Use
Such as acrylic, glass, aluminium, stainless steel, bronze, and brass
For decades, the main materials for signage were wood & paint, sometimes a brick wall & paint. However, as time has passed, new materials have been created whilst other materials have changed. The signage material you choose will depend on a number factors. Appearance: Are you looking to take a modern, vintage, or maybe a classic look? What sort of weather will the sign be exposed to? How will the sign be attached to a wall or generally supported? All of these questions are important and need to be answered before settling on a specific material.
After choosing colours and materials, Budev suggests paying attention to contrast and how the text and graphics work together. Not all combinations will work, and it is critical that the sign be readable from all angles and viewpoints. You will specifically want to pay attention to the use of outlines and shadowing to make foreground images and text pop.
Depending on the message you are trying to convey, the size of your signage could vary. For a powerful and bold statement, bigger is better. For a more sophisticated or refined touch, a smaller sign could work well. When determining the dimensions of the sign, consider how far away you want the sign to be visible from.
2. Implementation of business signs.
According to Impact! Signs, a leader in corporate signage, the implementation of physical signs is just as important as the design process. If not properly placed or installed, the time spent creating intricate, attractive designs will be wasted. Couple the following tips with the design above tips for compelling signage that makes a statement:
- Consider the viewpoint
While retail stores may want signage placed high above the building to attract traffic from the street, corporate office buildings do not always need to take the same approach. If your building is tucked away in an office park or discreet area of town, you may be better served to place smaller signage at eye level. This way, clients are confronted with your signage before walking into the building.
- Lighting for emphasis
While the actual lighting of the sign should be discussed in the design process, it is also worth looking at in the implementation and installation phase. If the sign does not have a backlight, you may want to consider adding spotlights around the sign for maximum exposure at all hours.
- Where to Position & Place the Sign
With some business signage, you can actually try multiple locations and ask for feedback about the best placement for the sign. This process allows you to see where your sign is most useful. The best way to collect feedback is to ask some of your clients whether they noticed your sign walking in, and most will be honest with their answers.
- Rules & Regulations
Don’t forget about local council regulations & any building regulations that your landlord &/ or body corporate has written into your contract.Some of these restrictions will impact things such as how big (in size) your business signage can be or where it can be set; this will impact on how you produce the signage. You must look into these issues as you start the design process, rather than being unpleasantly surprised later on; during installation.
Contact ProCloud Signage about Your Business Signage
ProCloud Signage designs, prints & installs the best business signage to businesses in Brisbane.
Our team of designers & printers use the latest technology & best materials to create outstanding building signage for any type of business premises: factories, shops, offices, cafes, restaurants & many many more. We’ll create something that’ll get you noticed & make you stand out from the crowd.