The Roots of Billboard Advertising
All billboard advertising began outdoors (probably) with the earliest outdoor messages probably being the inscriptions on many Egyptian monuments. When the German blacksmith Johannes Gutenberg invented the movable type printing in 1450, modern advertising was introduced through the handbill. In 1796 the first illustrated poster was made when the lithographic process was invented (by another
- Published in Corporate Signage, Signage
Creating & Installing Great Van Signage
Not sure what goes into designing the best van signage? Here is some advice for you. If you examined most vehicle wraps on the road today, you’d think the process of designing a simple, easy-to-read message is a complicated process to understand. It isn’t, once you know the basics of what it takes to create
- Published in Car Signage, Car Wrap, Vehicle Signage, Vehicle Wraps
Why Is Signage Important For Your Business?
There are many reasons why you may need some signage made up: Maybe you are just starting a new business, or you have an established company and want to rebrand. Or perhaps you wish to improve your visibility and get the attention of potential customers. At whatever stage your business may be at, good quality
- Published in Building Signage, Corporate Signage, News, Office Signage, Shop Signage, Signage, Wallpaper Signage
Event Signage Tips & Advice
Events provide your business with a perfect opportunity to use signage effectively to promote both the event and your brand as a whole. Whether you need banners or posters to boost event awareness, directional signage for the event itself, or a complete signage solution for the whole event, ProCloud Signage is your one-stop shop for
The Role of Images in Graphic Design, Marketing & Advertising Campaigns
Graphic design without a key message is worthless. There is no point in presenting work of a meaningless message. Graphic design for the purposes of business marketing, information design, educational and entertainment markets are the most typical clients for a graphic designer. Many companies employ a design services agency with the sole intention of advertising
- Published in Design, Graphic Design, News
How to Create Effective Billboard Signage Design & Advertising
Billboards signage has been around for over a century, in Australia, billboard advertising is still an important, and efficient way to reach audiences. However, if you are going to invest your money in a huge billboards advert, you want to make sure it’ll be a success. How do you ensure your billboard signage is eye-catching
Wayfinding Signage Design
This article is an introduction to wayfinding signage design and how wayfinding works. You will learn about wayfinding, signage design and typography to create a clear and concise wayfinding system that applies the built environment. The need for people to navigate from one place to another is a basic human activity and a fundamental part
Choosing a Colour Scheme for Your Custom Designed Logo
At ProCloud Signage we believe that a basic understanding of colour psychology is important to design an effective custom designed logo. The human mind is highly receptive to visual stimuli, and colours are one of the main defining factors in that response. On both a conscious and subconscious level; different colours convey different meanings, not
- Published in Branding, Design, Graphic Design