Designing Effective Large Banners
When it comes to asking ProCloud Signage to design & print a banner for your business, there are many things that you need to consider. Even if you are experienced in other forms of print design, there are a few aspects of a producing a large banner design that many designers tend to neglect, and often; these are essential to the success of your banner.
Unlike many other printed marketing materials, banners need to be quickly readable, and viewable from a distance and therefore, there are some aspects of the design that will need to be emphasised to ensure that they are legible.
Where to Place/ Install the Banner
The first item on your list needs to be placement, think about this before making any other design decisions. Although it might seem like we are working backwards to some degree, the proposed position of your banner is liable to affect the choice of colour scheme, text size use of graphics used for the finished product. Ideally, the colour design of your banner should be highly visible wherever it is placed.
Use Large Text
One thing that you need to consider about banners is that in most cases the aim is to attract attention from a long distance. Because of this, you need to make sure that all of the copy written is printed in large readable text size, or else, it will not be of any use.
Use, Bold and Readable Font
It is not just the size of your text that matters though; you also need to think about the type font that you use, along with the weight of that font. There is an almost limitless number of fonts to choose from, and it can be tempting to choose an overly flamboyant font, but when it comes to banners, you always need to factor in readability. Typically, bold sans-serif fonts will be more readable than serif fonts.
Deliver A Simple Message
Another essential point to remember when designing your banner is to keep the message as simple. The most successful banners are very simplistic regarding the actual content written, many feature nothing more than a few simple words.
The reason for this is approach is that banners need to communicate your message in as short a time as possible as most of the target audience will not have the time to be reading long paragraphs of text as they are walking or driving by. When designing your banner, you will need to remove anything that is unnecessary.
Use The Best Quality Graphics and Photos You Can Get
Again, the primary aim with most large banners is to attract attention from a distance, so you need to do everything you can to draw attention. We have already mentioned colour, typography and scale – but another significant aspect is to include high-quality graphics. The images will attract attention, but they can also help to reinforce your message and communicate emotion quickly.
Keep Your Brand Front & Centre
Remember that although all of the tips mentioned so far in this guide will ultimately help your banner to stand out, you should also keep your brand in mind throughout the entire design process.
Choose Colours Carefully
All colours have different associations, and it is important to consider what types of emotions you want to evoke in your viewers. Choose colours that compliment your brand.
Associated with danger, passion, anger, excitement, speed, and love. The most powerful colour and attractive to all audiences, also known to stimulate appetite. Use in moderation.
Associated with vitality, happiness. Not as overpowering as red and it energetic, inviting and in a friendly way (it is a great colour for a call to action button.)
Associated with humour, sunshine, optimism, energy. Touches of yellow can capture a viewer’s attention, and it is even more dynamic than oranges and reds; and should be used sparingly – as too much yellow can be irritating to a viewer’s eyes due partly to the the fact that it reflects the most light of any other colour.
Associated with health, freshness, wealth, the environment, growth, nurturing, and new beginnings. It is the easiest colour on the eyes.
Associated with safety, trust, clarity, serenity, intellect, formality, elegance, truth, refreshment, coldness, masculinity.
Associated with luxury, royalty, extravagance, wisdom, magic, ambition, femininity, and creativity. It has a soothing, calming effect on a viewer.
Associated with love, sweetness, femininity, and babies. The most feminine colour.
Associated with exclusivity, evil, mystery, power, prestige, grief, and formality. It is traditional, and corporate and black text on a white background is the most legible colour combination.
Associated with purity, cleanliness, modernity, sterility, simplicity, honesty, innocence, virginity, goodness.
Associated with nature, wood, leather, and humility. Balances out stronger colours, and good for background colours and textures.
Associated with neutrality and practicality. When it is used as a background, it intensifies other colours.
Contact ProCloud Signage about Banners Design & Print
ProCloud Signage designs, prints & installs the best banners to businesses & companies in Brisbane.
Our team of designers & printers use the latest technology & best materials to create outstanding building signage for any type of business premises: factories, shops, offices, cafes, restaurants & many many more. We’ll create something that’ll get you noticed & make you stand out from the crowd.