What is Brand Image
A brand image is the view customers hold about a particular brand. It communicates what a brand stands for. In general terms, it’s simply the customer’s view of a company or product. A company’s image should be positive, as anything short of that will taint the image of the company. Maintaining a positive image is important for businesses, as no customer wants to be associated or deal with a company who has a faulty brand image.
The main features of a positive brand image include a customer-friendly logo that reflects the image of the brand, inscriptions describing the company’s business in brief, and company identifier enhancing key values of the company. Brand’s can be bolstered using brand communication such as advertising, promotional tools, word of mouth, packaging, and so on. Business owners should understand that brand image cannot be created, as it is automatically formed, so when consumers purchase a product or service, they also purchase its brand image.
5 Steps for Building A Positive Brand Image
Are you struggling with providing a positive brand image for your company? Here are five steps to help you build a strong brand image.
1. Know Your Audience
The first step to building a strong brand image is to know your target audience. Your ideal target audience should consist of an array of diverse groups including employees, customers, partners, and industry analysts. There should be a clear distinction between the particular group you are targeting to enable you to create an effective marketing strategy that will directly capture whatever their needs and concerns are.
2. Set Out Company Goals
As a business owner, you need to set clear and definite goals, as well as determine how to accomplish these goals. You cannot build a strong brand image without identifying what your long and short-term goals are. This will help you tailor your company’s resources to be able to attain them. Company goals and image work hand-in-hand.
3. Establish Your Brand Personality
After identifying your audience and setting out company goals, you can begin to build your brand persona. Your brand persona should solicit your customers, and highlight your brand’s most important features, and benefits of your products. Your brand personality is also your brand’s image, so it is important to keep it simple and professional.
4. Document Key Messaging
Another step to building a strong brand image is to develop key messages and coordinate them with your target audience. A company’s key message should be the most important piece of information that you want your customers to carry with them after coming in contact with your brand. Key messages should encompass interesting aspects of your business, as well as a hint of your brand persona.
5. Public Relations
Any business that seeks to stand out should have a functioning public relations unit. This part of the business deals with the dissemination of company key messages, as well as news, to all platforms including online media, news outlets and publications, blogs, trade publications, etc. a company without a strong public relations unit is one not concerned about building a strong brand image. Public relations are very important in raising awareness, and building a strong brand.
Contact ProCloud Signage About Your Branding Needs
ProCloud Signage offers the best quality branding solutions to businesses in Brisbane.
Our highly creative designers will create outstanding branding solutions that will communicate your company’s identity through any visuals that represent your business